Everything Feels Different at Home

We don’t really know when “local” became revolutionary. When a backyard garden became a luxury, and sipping coffee in peace became a privilege. When the things that were once just normal suddenly became “a concept.”

Maybe what we’ve forgotten… was always the most valuable.

Home grown isn’t just an idea – it’s a rhythm. A way of life where you know where your food comes from, who made your sweater, and how long it takes to do something right. It’s time measured not by speed, but by presence.

For Milica, founder of PADURI, it wasn’t a return – it was arriving where she was always meant to be. After years spent in big cities, she came home. Not to slow down, but to match her pace with herself. With nature. With women who knit, who create, who aren’t on covers – but are in every thread.

But this wasn’t just a personal choice. It was a continuation of something deeper – a family story.

Milica comes from a family that has always lived in harmony with nature – growing their own food, gathering, making, creating with their own hands. This way of life wasn’t new to her – it was part of her.

It gives her a sense of connection to her roots, confidence in her process, and full control over the quality of everything she makes – or that’s made under the PADURI name.

So it’s no surprise that our sweaters – and our entire brand – are built on those same foundations.

Warmth. Origin. Intention. Family. Trust.

At PADURI, handwork isn’t an alternative – it’s the essence.

Local isn’t a compromise – it’s a privilege.

And each piece carries the scent of where it came from, and the story of the hands behind it.

You don’t need much to live this way. Just the willingness to look around.

And to remember that the most precious things are often right within reach.

That’s why, at PADURI, we don’t just make things. We protect a rhythm. A memory. A sense of togetherness.

And the belief that in a world rushing forward, there’s still room for stillness. For connection. For home.

Because what is home grown isn’t just made at home. It’s made from the heart.

And soon – much more to come.

We’re preparing stories, products, and experiences that celebrate everything that is ours, local, and soulfully warm.

This will be a season of grounding, reconnecting, and slow beauty – grown with care, and made with purpose.

We’ll see you where the roots begin.

Where home isn’t an address – but a feeling.