About us

Young woman posing against black background wearing black top, black leggings, and a beige and black striped knit cardigan.

PADURI came to life at a moment of personal transformation — a time when Milica, a mother of two and a lifelong dreamer, decided to give her vision a home. With roots in the successful knitting community VUNENA, she shaped PADURI into a homegrown brand that carries not just design, but purpose.

PADURI is a blend of heritage and innovation. It brings together women from rural Serbia, skilled hands, and timeless materials — transforming them into modern pieces for home and wardrobe. Sustainability is not just a choice — it is our essence.

Milica's path winds through Austria, Italy, and back to her homeland. Trained in Milan's lstituto Europeo di Design, she returned to Serbia with a mission: to build beauty with meaning and reconnect people with what's real — the touch, the craft, the heart.

Our world is divided into:

Close-up of a natural rock and moss-covered ground with a brown circle drawn on a sand-covered flat rock.

PADURI

a lifestyle brand shaped by family values and social responsibility.

Vintage Sony portable record player with carrying case, small old-fashioned television, ceramic vase, red wooden rocking chair with cushion, small rustic wooden side table with books and lantern.

D‘ LA KASA MIA

a creative nest nestled in her grandparents' home in the Homolje mountains.

Group of seven women, a dog, and a scenic outdoor background with rolling green hills and cloudy sky.

Our Team

a community of women reviving the art of hand knitting, one gentle loop at a time.

A young man wearing a colorful, open-knit, crochet sweater, pink gloves, and a red, pointed, crochet hat. He is holding his head with both hands, wearing a slight smile.

Our Clients

“We are very grateful that we have gotten to know Milica and have been working together for 5 years. She understands very well how to transform our art and fashion ideas into unique hand-knit pieces. Our customers are in love with the beautiful crafted items.”

— Julian Zigerli