Fashion, Business, and Spirituality – and a Story from Eastern Serbia
In the world of fashion, where everything is often measured by trends, seasonal changes, and delivery speed, the word soul is rarely mentioned. Even less so – silence, slowness, community, and what truly makes us feel fulfilled. But that’s exactly what Farah Liz Pallaro writes about – fashion educator, business mentor, and author of the book Fashion. Business. Spirituality.
In this book, Farah opens up space for important themes – purpose, identity, love for what we do, and the balance between success and personal fulfillment. In a chapter dedicated to her former students, she speaks of “Martha”– a young woman who returned to her village in Eastern Serbia. There, Farah writes, she blended ancient knowledge with a modern vision, brought together women from her community, and started a brand that is not only a fashion story – but a human one.
Behind that name – “Martha” – is actually Milica, founder of PADURI.
This is not a story about fame or magazine covers. It’s a story of success measured in peace, purpose, and a deep reconnection with one’s roots. Through her work, Milica didn’t just build an authentic fashion brand – she createdspace for women who knit, who share, who create from their homes, from the heart, and who, as they work, passon knowledge and quiet wisdom.
Farah’s book reminds us that fashion doesn’t have to be fast to be relevant, or loud to be heard. That success isn’t defined by numbers, but by what we feel when we look at what we’ve built. And that some of the most beautifulbrands are born where no one expects them – in the mountains, in homes, between hands that know the rhythmof wool.
So this blog is not just a thank you. It’s a reminder – that the most important stories are the ones that endure. Andmaybe it’s time for the fashion industry to talk not only about cut – but about character. Not only about style – but about meaning.
