PADURI on RTS Sarenica: When Wool and Women's Entrepreneurship Intertwine
In September 2024, I had the honor of being a guest on the national TV show Sarenica on RTS, as a kind of prelude to the PADURI brand's fashion show within the Milena Tatar - Healthy Food Fair in Sopot. This event, thoughtfully organized by the local municipality in collaboration with the show Znanje imanje, is more than just a fair - it's a gathering place for those who believe in land, craft, locality, and sustainability.
A special moment was my participation in the conference "The Female Face of Agribusiness", organized by a women's association led by Marija Stevanovic, the founder of this meaningful network of women from the worlds of business, craft, and agriculture. Being recognized as a case of good practice, and speaking about how wool can become both a fashion and a life path, was both emotional and empowering.
PADURI is not just a brand. It's a movement. It's about women who knit from their homes, who don't give up, who know that success is sometimes woven slowly - but with strength. Our stories don't begin in factories, but in kitchens, on porches, beside old stoves. That's why it meant so much to me to be part of an event that celebrates female leadership, authenticity, and the power of community.
Thank you to Marija, to the women's association, and to every woman who has turned her hands into tools of creation. PADURI continues toweave stories that warm -both the body and the soul.